Marketing is an ongoing journey. Success comes from staying curious, testing ideas and being open to change. What works today may shift tomorrow, but, with continual learning and adaptation, your practice will be ready to thrive — no matter what the future brings. 

Read this month’s Marketing column. Also, don’t miss the exclusive offer for AGD members: You can request a free copy of columnist Jackie Ulasewich Cullen’s new book, “Elite Dentistry: A Guide to Attracting Premium Patients,” which covers how to attract premium patients, build your brand and create an exceptional patient experience. It also offers insights on measuring success and driving sustainable growth. Request your free copy, and keep your marketing moving in the right direction.