Shine Online! Standing Out Digitally Among Your Local Competitors

Mar. 21, 2024 at 7:30 PM - 8:30 PM

Blake Hadley 
Subject: 550 Practice Management and Human Relations
Credits: 1
Method: Lecture
Thursday, March 21:
7:30–8:30 p.m. CDT
Audience: Students, Residents, Dentists, Dental Assistants
Fee: $37.50 (students and residents); $75 (members); $125 (nonmembers)


What makes your practice different, and how are you communicating that message online? In this presentation, Hadley will dive into the concept of marketing differentiation and teach you how to set your dental practice apart from your competition using powerful digital tools. Discover the keys to success in online marketing, including utilizing TikTok and Instagram Reels, leveraging social media influencers, harnessing the potential of AI technology, optimizing your dental website, and maximizing the impact of positive Google reviews. After this presentation, you’ll walk away with knowledge and strategies needed to elevate your practice’s online presence, attract new patients and grow your practice.

Learning Objectives 

  1. Craft a compelling narrative for your practice on social media and your website to attract new patients.
  2. Optimize your Google Business Profile, and develop a strategic plan to rank higher in local Google Maps searches.
  3. Create engaging short-form videos for TikTok and Instagram Reels to stay relevant and catch your audience’s attention.
  4. Harness the power of local influencer marketing to build patient trust and promote your practice effectively.
  5. Utilize cutting-edge AI tools, such as ChatGPT and Midjourney, to craft engaging, SEO-optimized content for your website and social media.

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Speaker Bio  

Blake Hadley, president and co-founder of My Social Practice, is passionate about using out-of-the-box creative thinking to help dental practices create stories that spread online. Over the last 15 years at My Social Practice, he has spoken to dental audiences all over the country and has helped thousands of practices succeed with digital marketing. He refuses to let the dental industry fall behind! Hadley lives in Salt Lake City, Utah, and, when he’s not working, he stays busy spending time with his wife, daughter and twin boys.


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