In today’s evolving marketplace, where patient expectations continue to shape the way dental practices operate, one key aspect has made its way to the forefront: diversity and inclusion in marketing. AGD Impact’s Marketing column examines why the call for representation in marketing has grown increasingly louder in recent years, with a majority of Americans demanding more inclusivity, underscoring a fundamental shift in the dynamics of the modern market. This shift in expectations should be a wake-up call for dental practices, prompting them to rethink the way they engage with their target markets and build trust with patients.

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