Social Media Strategies that Attract and Keep High-Value Patients

Ashley Brede Ciapciak, DMD
Subject: 550 Practice Management and Human Relations
Credits: 1
Method: Self-Instruction 
Tuesday, Sept. 16: 7–8 p.m. CDT
Audience: Dentists
Fee: Free

Description

Join Ashley Brede Ciapciak, DMD, for a discussion of how she built a thriving practice and more than 100,000 social media followers by showing up online with trust, transparency and clinical credibility. Learn how she patient education into high-value cases, fills her schedule without paid ads and creates short online videos that drive real revenue (not just likes).

Learning Objectives

• Identify the key characteristics of high-value dental patients and understand what drives their treatment decisions and loyalty.
• Analyze current trends in social media marketing platforms that align with the expectations and behaviors of today’s high-value dental consumers.
• Develop a content strategy that effectively showcases intraoral scanner technology in a way that builds trust and increases perceived value.
• Design targeted social media campaigns that highlight clinical expertise, patient experience and advanced technology to drive engagement and new patient inquiries.
• Evaluate the return on investment of different types of content (e.g., before/after images, scanner demonstrations, patient testimonials) and adjust strategies to maximize effectiveness.

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Speaker Bio

Ashley Brede Ciapciak, DMD, leads Brede Ciapciak Dental in Needham, Massachusetts, with a passion for general dentistry and patient education. Her state-of-the-art eight-operatory practice features digital scanners, artificial intelligence diagnostics and top-quality materials all designed to deliver exceptional care. She’s been recognized as one of Boston’s best dentists and named among Disruptors Magazine’s Top 50 Under 50 and MSN’s Top 12 Medical Professionals You Need to Know. 

Beyond her practice, she’s a clinical instructor and course director at Boston University’s Henry M. Goldman School of Dental Medicine, sharing her expertise with hundreds of students each week. Outside of dentistry, you’ll find her snowboarding, hiking, traveling or hanging out with her bulldog, Flapjack. Follow her on TikTok: @drciapciak.

Additional Information
This course is sponsored by Dandy.