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Wisconsin Academy of General Dentistry

The Wisconsin Academy of General Dentistry is a professional association representing general dentists within our state. We are dedicated to providing resources for continuing dental education to our members and to improving patient care through lifelong service and learning. That dedication is supported by the programs and events that assist AGD members to achieve their professional goals, with our main focus in advocacy.

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How to Schedule 37 More New Patients Every Month

Date(s)
Oct. 7, 2026 at 6:00 PM - 7:00 PM
Becky Spicer
Subject: 550 Practice Management and Human Relations
Credits: 1
Method: Lecture
Wednesday, Oct. 7: 7–8 p.m. CDT
Audience: Dentists
Fee: Free

Description

In this course, Becky Spicer will do a deep dive into an all-new marketing approach that attracts and schedules profitable new patients without relying on deep discounts or low-reimbursement insurance. Attendees will leave with actionable insights they can use immediately to improve their current marketing approach and grow their practice significantly in 2026. 

Learning Objectives 

  • Differentiate your practice: Learn how to show patients that you’re their best choice for dentistry, whether you’re a general dentist, implant specialist, orthodontist, etc.
  • Maximize your visibility: Learn how to create a system to show up everywhere new patients are looking (with the right message).
  • Convert more opportunities: Learn how to convert virtually every new patient opportunity into a new appointment (even without an experienced receptionist).

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Speaker Bio

Becky Spicer is the vice president of Firegang Dental Marketing, where she leads the strategic execution of Firegang’s flagship growth frameworks for dentists across the United States and Canada. With over a decade of experience in patient acquisition, practice growth systems and operational efficiency, Spicer helps dentists break out of stagnation and consistently generate predictable, high-value new patient flow.
 
Additional Information

This course is sponsored by Firegang Dental Marketing.

Firegang Dental Marketing

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