Building an Effective Online Presence with Douglas Sligting

Date(s)
Oct. 24, 2019 at 7:30 AM - 9:30 AM

Speaker: Douglas Sligting

Subject: 550 – Practice Management

Credits: 1.5

Thursday, Oct. 24: 7:30 p.m. to 9:30 p.m. CDT

Audience: Dentists, Office Staff

Fee: Free

Registration for this session closes at 5:00 pm CT on the day of the event.
 
Description:

This webinar will focus on the primary mistakes dental practices make in building an effective online presence and how to overcome them.

Your online presence is a result of three primary factors: the content, popularity and reputation of your website. Content is driven primarily by search engine optimization (SEO), popularity by search engine marketing (SEM) and reputation by online review generation. When Google determines where to rank your site in these three areas, it does so based on how you compare to competing dentists in your market. Many dentists don’t understand how the competitive nature of the online ranking process should determine the level of engagement necessary to compete effectively online. This seminar will simplify and clarify how SEO, SEM and online reviews work and how to evaluate your needs to stay ahead of your competition.

Learning Objectives:

  • Know how SEO works and the criteria used to evaluate the level needed for your competitive market.
  • Know how SEM works and the criteria used to evaluate the ad spend needed for your competitive market.
  • Know how online reviews affect the marketing process and the criteria used to evaluate the engagement needed for your competitive market.