Cathy Jameson, MA
Full Name Cathy Jameson, MA
Phone (877) 369-5558
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Available Topic(s)
�THE CRITICAL FACTORS OF
THE BUSINESS OF DENTISTRY�

"I DON�T KNOW A GOOD DENTIST!� - EFFECTIVELY MARKETING YOUR SERVICES IN YOUR COMMUNITY

�GREAT COMMUNICATION = GREAT PRODUCTION�

"CREATING YOUR MODEL OF SUCCESS�

�STAR-GAZING� - BUILDING THE FIVE-STAR DENTAL TEAM

�IT COSTS TOO MUCH!� OVERCOMING THE FEAR OF COST IN DENTISTRY
 
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�THE CRITICAL FACTORS OF THE BUSINESS OF DENTISTRY�


Course Synoposis
In order to take your practice to the next level, you must first know where you are. Unless you know where you are, a plan of action for where you can go is impossible. Assess where you are with the expert guidance of Dr. Cathy Jameson. Throughout this full-day course, she will help you define where you are and assist you in your plan of development. Your systems and strategies are the benchmarks of your success. Explore these systems in this intensive and exciting presentation.

Course Topics
EVALUATE your total production and profitability- it�s not how much you make, it�s how much you keep
� REVIEW the profitability of the hygiene department and the health of your hygiene retention program
� IDENTIFY the places for improvement within your scheduling systems
� REFINE your collections and patient financing programs to maximize your revenues
� DEVELOP your team into a goal-oriented, cohesive, fully supportive group of professionals
� ORGANIZE your systems efficiently and effectively

�I DON�T KNOW A GOOD DENTIST!� - EFFECTIVELY MARKETING YOUR SERVICES IN YOUR COMMUNITY


Course Synopsis
Marketing: The Dental Professional�s best friend for practice growth and recognition! But, you�re a healthcare professional, not a marketing guru, right? How can you market your services and the image you wish to exude effectively and successfully? Through this course you will learn excellent marketing techniques and trailblazing ideas that could skyrocket you into dental marketing superstardom! Let Cathy Jameson lead you through the nuts and bolts of CRITICAL marketing and the leading edge world of �outside the box� marketing to take you above and BEYOND expectations!

Course Topics
� ESTABLISH a practice vision.
� GOAL SETTING. Learn how to set specific goals and the steps necessary to make those goals a reality.
� MARKETING A-B-Cs. Learn nuts and bolts marketing ideas and strategies that will take you to the next level and get you on the road to marketing success.
� MARKETING �outside of the box�. Have you done the basics but still are not accomplishing your �vision� for marketing your practice? Here you will learn creative, cutting edge pointers on how to get where you want to go.
� WHO can help? How to find the right marketing company for you and your vision.

�GREAT COMMUNICATION = GREAT PRODUCTION�


Dr. John and Cathy Jameson built a successful, profitable practice by providing comprehensive diagnosis, treatment planning and case presentation. The systems they will teach you during this session will prove invaluable to you, your team and your practice. The bottom line to success is communicative skill. Most doctors have more dentistry sitting in their charts than they have ever performed. Learn proven presentation and communication skills to be used by the entire team that will increase your case acceptance to 90 � 95%. Also, learn to overcome the �fear of cost�, which is fast becoming the number one reason dental treatment is not accepted. Case acceptance is not just the doctor�s responsibility. Everyone on the team has a significant role. You DO make a difference.

Course Synopsis
� LEARN communication skills that encourage treatment acceptance.
� UNDERSTAND how to establish trusting patient relationships.
� DETERMINE patient�s wants.
� BECOME excellent educators through the effective use of technology.
� LEARN to define and overcome objections.
� DISCOVER ways to ask for a commitment � or �close�.
� LEARN the skills of making good financial arrangements. Overcome the �fear of cost�.
� GET the dentistry out of your charts and into the mouths of the patients. You have a practice within your practice.
� DOUBLE your practice from within.
�CREATING YOUR MODEL OF SUCCESS�


The success of your practice is in direct proportion to the success of your systems. For an outstanding practice, keeping all the systems streamlined and effective is critical to the bottom line of your success. Systems of communication and teambuilding; systems of scheduling, financing, and practice building; and systems for integrating patients into your practice and motivating them to proceed with necessary and desired treatment, thus increasing case acceptance. These are all critical factors in the business of dentistry and in your practice development. Join Cathy as she outlines in a power-packed presentation the vital components for your model of success.

Course Synopsis
� DISCOVER the foundation to success- Strategic Planning/Goal Accomplishment- and how to make this proven system work for you and your practice
� COMMUNICATE your way to success with skills that will increase your case acceptance to 90-95%
� DEVELOP a strong dental team focused on results for your patients and your practice
� IMPLEMENT your practice management systems so you can execute a smooth running, profitable business
� PROVIDE stunning professionalism and charismatic service to your patients
� ORGANIZE your scheduling for smooth flowing, well organized days
� COMBINE your advanced technological, clinical and management skills to take your practice to the next level

�STAR-GAZING� - BUILDING THE FIVE-STAR DENTAL TEAM

A GREAT dental team is the most essential aspect of a successful practice. Without a strong team of �producing� individuals � a dental practice will never achieve its full potential. Learn practical advice for setting and achieving goals, improving communication skills, understanding how to deal with conflicts and stresses, developing productive staff meetings and learning the effective techniques of team building. Hire, train, evaluate and reward your team in a proven, professional, business-effective manner. Your team- the power behind progress!

Course Synopsis
Five Stars:
� LEARN Goal-Setting Techniques and Goal Achievement Systems and how to set goals � TOGETHER.
� ELIMINATE team dysfunction by learning how to develop effective communication throughout the team and by creating a clear problem solving process.
� MAXIMIZE the talents of each team member and STIMULATE team development.
� MAKE the most of team meetings.
� DISCOVER how to hire correctly, train efficiently and develop a sense of co-ownership to inspire cohesiveness within the team.

�IT COSTS TOO MUCH!� OVERCOMING THE FEAR OF COST IN DENTISTRY


Recent studies show that the #1 reason people don�t come to the dentist is FEAR OF COST! In today�s economy, money is the dental professional�s primary obstacle for a patient to move forward with recommended treatment. Have you found this to be true in your practice? Are you finding that no matter how great your dentistry is, you just can�t seem to get your patients over the financial hurdle? If so, Cathy Jameson can help you discover, develop and implement the techniques and skills needed to become a professional SALESPERSON � where there is rarely an obstacle too high to prevent you from performing the dentistry you WANT to provide � not even the price!

Course Synopsis

� LEARN the art of the New Patient Experience.
� SURROUND yourself with dental professional superstars! Learn how to create a culture in your practice that empowers, inspires and reflects true professionalism and well-managed systems.
� COMMUNICATION! Communication! Communication! Develop the skills necessary for effective listening and speaking.
� PRACTICE MAKES PERFECT! Learn techniques necessary for successful case presentation.
� WHAT ARE MY OPTIONS? Find out how to make financial arrangements and how to find financial options that work for your patients and your practice.
� FIRST IMPRESSIONS COUNT! How to create an ambiance inside your practice and throughout your community that reflects the quality of dentistry you wish to provide.

Thank you for your interest in Cathy Jameson, MA for your next event. This speaker does not have any course evaluations for review at this time.